The Story Behind Esth'elle's Creation
The late Mrs. Nadja Avalle, a Swiss cosmetologist and owner of the Biocosmetique Research Center (manufacturing for renowned brands like Clinique, Bulgari, La Prairie, Estée Lauder...),
And a pharmacist, Mr. Moncef Hachicha, who spent 10 years promoting the pharmaceutical industry in Tunisia, which had been a state monopoly from Tunisia's independence in 1956 until 1990.
THE KEY QUESTION IS AS FOLLOWS:
Designing formulations suited to the Mediterranean environment. We cannot ignore that our sun is different from that of Switzerland, that our skin, our dietary habits, our wind and humidity, our dermatological infections, our insects, our melanin, and pigmentation are all factors that make it unlikely for a multinational product to effectively address our needs, or at least, not as effectively as a product tailored to our region. The second question is equally important: how can we have a product that is adapted to our financial standard of living.
Esth'elle has been able to add value by obtaining the following certifications: ISO 9001: 2015, ISO 14001: 2015, and ISO 22716: 2007.
At the core of beauty
ESTH'ELLE'S QUALITY
Selection of Actives: The pursuit of quality in a cosmetic product first requires the selection of natural ingredients whose effects are well-known, documented, and free of any contraindications (color, odor, allergies, etc.).
Investment in Actives: Esth'elle chooses the necessary ingredient and active component without any budgetary constraints.
PURSUIT OF PERFECTION
There are certain skills in product manufacturing that not everyone possesses.